zosia miller

The text that I read recently was written by Maha Rafi Atal and Lisa Ann Richey. This article was about how during the pandemic all kinds of companies used the situation to their advantage. It is really amazing and concerning at the same time, how advertisements can change in a matter of days to suit the situation. When COVID-19 had just begun to spread many businesses converted their marketing strategy. It was based on three different impacts of the pandemic and was a clever way to attract more and more new customers. By using human's emotional responses companies were able to influence people easier and as a result, sell more of their products. Additionally, I think that it is interesting that all ads from the pandemic's period are very similar. Same worlds, phrases and kinds of music ( all referring to and associating with hard times of lockdown) were used to encourage customers to use or buy products. https://theconversation.com/advertising-in-the-pandemic-how-companies-...

The article which I read today concerned forests in Africa. The author, Robert Nasi, wrote about five different kinds of woods you can run upon in Africa and also about problems that affect all life there. This text showed how diverse nature in Africa, the continent that people mainly associate with deserts and dull landscape, really is. Although descriptions of those places weren’t interesting to me, I appreciate their beauty. Presented forests differ from each other significantly but all of them face dangers coming mostly from human. We cut trees for wood, oil (for example argan trees growing in Maroco are cut mainly to produce argan oil), and to build houses or factories. There are also other factors, like climate change, that negatively affect African forest. As an result more carbon dioxide is transferred into our atmosphere. I suspect that not only our “global environment” is affected but animals living in those forests are. They loose their natural habitats and slowly die beca...